M’sian firm sets up halal platform in India

NEW DELHI: A Malaysian company, Serunai Commerce, has partnered Mumbai-based Atoba Business Networks Private Limited to set up a new trade platform in Hyderabad to promote halal businesses.

The Halal Centre of Excellence launched in the south Indian business hub during the inaugural India International Halal Expo, which ended today, will offer services such as halal industry training, plant management, skill development and capacity building.

“We have signed an agreement with Serunai Commerce to offer halal certification services. We will start with the training of halal auditors by Jakim-approved experts,” Atoba CEO Muazzzam Naik said.

The centre he added, would be the first of its kind in India to follow advanced technical and managerial methods in halal auditing.

“The centre will empower the halal industry by serving as a platform that connects different markets and broadens their reach,” he said.

Muazzzam added that Malaysian halal industry standards which are globally accepted by consumers and companies would serve as the centre’s benchmark.

The expo, from last Saturday, attracted 115 exhibitors including Malaysian companies and industry specialists as well as thousands of visitors. – Jan 20, 2020 Bernama

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