GRAB, Southeast Asia’s leading super app, has seen a six-fold surge in new users for GrabPay following the launch of the government’s e-Tunai Rakyat initiative to encourage the adoption of digital economy.
“When we launched GrabPay a year ago, we viewed the cashless culture beyond a one-time push but a long-term change in user’s payment habits, with the vision to be the rakyat’s e-wallet.
“We are encouraged by the interest from the public when the government first announced the initiative last year. As such, we have been fortifying our platform to ensure that upon the launch of the initiative, our platform will be stable and have minimal impact on the user’s journey,” says managing director Ooi Huey Tyng.
She adds that the six-fold increase in new GrabPay users include conversion of Grab cash-based users to embrace the GrabPay e-wallet.
In addition, one in five Grab users who received the RM30 disbursement under e-Tunai has already made a transaction, with 70% spent at the GrabPay merchant. – Jan 17, 2020
