KUALA LUMPUR: As part of the ongoing Love MY Palm Oil campaign, the Ministry of Primary Industries (MPI), Malaysian Palm Oil Council and Berjaya Corporation Bhd (Berjaya) have teamed up to boost palm oil awareness in the country.
In a statement today, Berjaya chairman Tan Sri Vincent Tan, pointing out that there are many unexploited opportunities in the nation’s commodities sector, said the the company is looking into various locally grown and available supply chains to its list of successful consumer platforms.
In the same statement, MPI minister Teresa Kok said the ministry is spearheading research on several downstream applications for the commodities.
Many products have been formulated and packaged to international standards and were getting international attention, but the products’ ability to expand into major markets are limited due to the lack of business experience and supply chain management.
“In this matter, Berjaya Corporation’s long term expertise and experience, as demonstrated by its successful management of leading brands such as 7-Eleven, Starbucks and Kenny Rogers, can come in handy,” said Kok.
On Monday, the company, together with the Malaysian Association of Hotels, had organised the Commodities Exhibition and Business Matching Session at Berjaya Times Square Hotel Kuala Lumpur.
The event showcased a number of Malaysian commodities such as palm oil, cocoa and pepper which had been incorporated into various food and non-food formulations, some of which had gained attention in international markets, including Japan. – Jan 22, 2020, Bernama
