ICONIC instant noodle brand Indomie has appointed K-pop girl group NewJeans as their global brand ambassador.
First introduced 52 years ago, and now available in more than 100 countries, Indomie — dubbed the ‘The Most Chosen Instant Noodle Brand in the World” as well as ‘The Most Chosen Halal Instant Noodle Brand in the World” based on the 2024 edition of Kantar’s Brand Footprint report — also reigns supreme as one of the ‘The Top Three Most Chosen Food Brand in the World” for eight consecutive years.
The Indomie and NewJeans partnership ushers in the global Oh My Good! It’s Indomie campaign to appeal to the younger generation all around the world.
“We are delighted to have NewJeans as the global brand ambassador for Indomie. We are excited to be the first Southeast Asian brand to collaborate with them,” said Indomie manufacturer PT Indofood CBP Sukses Makmur Tbk (ICBP) director Axton Salim.
“NewJeans’ music and personality, which resonate not only with K-pop fans but also the broader audience, align perfectly with Indomie’s fun, energetic and uplifting character.
“This is a major step for Indomie to expand our global market and stay relevant with the dynamic young generation.”
Meanwhile, ICBP deputy head of international division Elly Betty added that this global launch is carried out with great enthusiasm.
“This campaign is marked by the launch of a new Indomie TV commercial worldwide and this excitement will also be extended to various activities in many countries where everyone can experience the excitement of Oh My Good! It’s Indomie campaign,” she enthused.
The presence of NewJeans members Minji, Hanni, Danielle, Haerin, and Hyein, as Brand Ambassadors is conveyed through a warm video greeting to Indomie Lovers worldwide, where they express their excitement about the collaboration with Indomie and upcoming fun activities for this campaign.
The campaign will kick off with LED billboards at strategic locations, including Pavilion and Fahrenheit88, Kuala Lumpur starting from Nov 3, 2024. – Oct 31, 2024
