Whether it is in day to day business or making a resolution, one really has got to walk the talk. Cole Haan has embraced this bold statement with its new line of ZERØGRAND All Day Trainers. The iconic American lifestyle brand and retailer continues to push boundaries this season by introducing the first pair of shoes designed for a seamless transition from work to workout, and everything in between.
During a morning fitness rave event in the city at Lot 10’s Celebrity Fitness recently, we saw local celebrities and fitness enthusiasts Hannah Delisha, Adeline Tsen, Daniel Fong, Lucas Lau and Yuth Gan, together with members of the media, participating in a specially choreographed STRONG by Zumba class that was synchronised by a team of professional instructors.
“Work, workout, repeat” quickly became a mantra during the event. The energetic movement routine was an integral part of the launch to denote dynamism and endurance.
The event was hosted by Hitz.FM’s Melissa Th’ng, whose vivacious personality brought to life the spirit of the ZERØGRAND All-Day Trainer. Th’ng engaged the attendees in an interactive session promoting the functionality and durability of the new ZERØGRAND All-Day Trainer. As a bonus, the introduction was complemented by a few photoshoots featuring Hannah Delisha along with the other fitness enthusiasts; it was certainly a spirit booster before embarking on our physical journey.
Prior to the workout session, Cole Haan’s Country General Manager, Joen See, revealed that this would be the brand’s first performance-emphasised product with stability and flexibility, for morning interval training at the gym, and for afternoons in the office. It combines the styling of a dress shoe and the performance of an athletic trainer. The ZERØGRAND All- Day Trainer was created to ensure durability and endurance during workouts, proving the shoe’s ability to stabilise the foot and provide adequate cushioning throughout the day.
The session was more intense than I thought – half of the audience retreated by round two, out of the total five. The fitness influencers who had been invited, however, stood strong amidst the struggle. Havingstrapped on a pair of Cole Haan’s ZERØGRAND All-Day Trainers, one imagines they had more comfort moving around compared to me!
The 90-minute routine left us panting, but with an abundance of endorphins! And greeting us at the end of the road, was some food, glorious food! The breakfast menu served was simply to die for – I’m pretty sure the fact that we were famished had something to do with it. Cole Haan continued to impress us not just with footwear, but its hospitality – and we were presented with a cool gift bag.
The ZERØGRAND All-Day Trainer collection is available now at Cole Haan stores in Pavilion KL and The Gardens Mall, Kuala Lumpur. The men’s the collection retails at RM1,099 and women’s collection retails at RM899. For more information on the new ZERØGRAND All-Day Trainer, check out www.facebook.com/colehaan.my/ or follow Cole Haan Malaysia Instagram @ColeHaanMY.
