MALAYSIANS are well-known for their huge appetites, more so when partnered with a super-duper promo deal.
This was very much the case of McDonald’s latest ‘eat-till-you-drop’ promo with Malaysians making a beeline to register for its all-you-can-eat fried chicken buffet bonanza.
Customers who successfully register on its website can go to one of its 100 participating outlets this Sunday (Nov 24) from 12 noon to 10pm to stuff their faces with as much friend chicken as possible inside the 32-minute time slot.
First of all, it is ingenious of McD’s to devise a promo that taps into Malaysians increasing sense of kiasu-ness (literally not wanting to lose out).
Costing just RM32, many will be tempted by this very generous offer. The McD’s brand will be centre stage and it will create the perception that the franchise offers value-for-money meals.
Lest it be forgotten, the number of selfies and social media shares that participating diners will post, further boosting the visibility of the Golden Arches.
In the wake of the solidarity with Palestinian boycotts, McD’s were among the targeted brands which saw its sales severely affected.
This buffet promo is one way to counteract that – what better way to quickly change diners’ minds than by appealing to their hungry tummies.
Hazardous to health?
Second but more pertinently, is the cost to the Malaysian diner. In an attempt to make it worthwhile, it can be assured that some very uncivilised scenes will manifest itself. Not least the attempt to eat as much as possible in the allotted time slot.
If a diner can swallow 10 pieces, it’d amount to RM3.20/piece of fried chicken as opposed to the RM60 they’d have to pay for a 10-piece serving off McD’s menu.
Diners will have to rush and gobble down the food, hardly able to savour it. Not to mention, the risk of indigestion and what other manner of discomforts that come from rushing a meal.
Such force feeding could also lead to a host of other health-related issues, especially if the diner is already suffering from issues such as diabetes or hypertension.
It would appear that there is only one winner in this and it’s the fast-food chain. This gimmick will go some way towards repairing its battered image from the boycott.
Malaysians are often accused of being quick to forget, especially when there is food involved, more so when it’s perceived to be at a bargain price.
Solidarity with Palestine? Sod it, there’s RM32 buffet to be attended to.… – Nov 22, 2024
