TAIWAN is calling on global partners—including Malaysian institutions and innovators—to join its latest global initiative: “Go Healthy with Taiwan.”
This global call for proposals aims to foster international collaboration by inviting creative project ideas that integrate Taiwan’s cutting-edge health technologies and quality solutions.
Organised by the International Trade Administration (TITA), Ministry of Economic Affairs (MOEA),
Taiwan, and the Taiwan External Trade Development Council (TAITRA), the campaign seeks to
engage governments, institutions, enterprises, and organisations from around the world to submit
innovative proposals.
The organisers aim to promote sustainable and healthier lifestyles globally—especially in fast-growing markets like Malaysia.
Health meets innovation
The campaign focuses on five key areas where Taiwan holds global leadership:
1/ Smart Healthcare Technologies
2/ Medical Aesthetics & Wellness Checkups
3/ Fitness Equipment
4/ Sports Technology
5/ Bicycles
Taiwan—known as the “Bicycle Kingdom” and a global hub for AI-powered fitness and health
tech—is actively seeking international collaborators to co-develop and localise innovative solutions.
With Malaysia’s growing health, wellness, and smart city sectors, this initiative presents a prime
opportunity for bilateral cooperation.
Pitching Taiwan’s best – Win USD 30,000!
Top 3 proposals will each receive USD 30,000 (approx. RM127,000) and be invited to explore
further collaboration with Taiwanese enterprises.
The submission deadline is 14 August 2025, and high-quality entries will also receive matchmaking support and exposure on the global stage.
A home run for global health
At the campaign launch event in Taipei on June 3, the theme “Pitching Taiwan’s Best: A Home Run
for Proposals!” came to life with a baseball-themed setting.
Taiwanese baseball star An-Ko Lin and FuBear, the beloved mascot of Taiwan Excellence, hit symbolic “home runs” to represent Taiwan’s proactive approach to global health collaboration.
Ms Susan Hu, Deputy Director General of TITA, emphasized that this campaign is aligned with
Taiwan’s national goal of building a “Healthy Taiwan,” while also contributing to international wellness efforts.
Mr Joe Chou, Executive Vice President of TAITRA, noted that Taiwan’s world-class manufacturing, ICT, and R&D capabilities are perfectly positioned to support innovative health solutions worldwide.
Join the movement!
Last year’s “Go Green with Taiwan” campaign attracted 396 proposals from 45 countries. This year,
Taiwan aims to surpass 500 submissions from all five continents—and hopes to see strong
participation from Malaysia’s vibrant innovation community.
For more information and to submit your proposal, visit: gohealthy.taiwanexcellence.org—June 13, 2025
Main image: Taiwan Trade Center
