THE Commerce.Asia Group has continued to power ahead as Malaysia’s e-commerce industry surges into a new era of growth.
Key to this strong momentum are innovations from within the group, particularly through CommercePay which simplifies digital payments for businesses of all sizes and LetMeStore whose smart warehousing solutions – including robotics and automated fulfilment – are transforming how brands manage logistics.
Such strengths not only reflect Commerce.Asia’s technological depth but also the rising maturity of Malaysia’s digital economy where online shopping has become a way of life for millions of consumers.
According to group CEO Kuna Kathigesan, internal studies indicate that Malaysia’s e-commerce market is currently valued at over RM51.73 bil and is projected to nearly double to RM101.35 bil by 2030 or growing at a compound annual rate of 14.3%.
“Smartphone penetration now exceeds 89% with more than 18 million Malaysians are expected to shop online by 2029,” he told the media on the sidelines of the OHSEM Marketing 360 event held recently at the World Trade Centre Kuala Lumpur.
“With digital behaviour increasingly normalised, e-commerce is no longer a niche channel but a core part of the nation’s retail infrastructure.”
Billed as Malaysia’s largest integrated showcase of marketing and AI technologies, the event brought together over 2,000 professionals across digital marketing, branding, e-commerce and enterprise solutions.
Commerce.Asia participated as the official e-commerce partner by anchoring key sessions and running hands-on product demos through its CommercePay unit.
“The entire theme of the event – smart marketing, smart technology, smart commerce – aligns with what we have built at Commerce.Asia,” justified CommercePay general manager Patricia Silvanus.
“We showed how you can go from campaign ideation all the way to order fulfilment and last-mile delivery – all within our ecosystem.
“That’s the level of integration we offer – including robotic warehousing capabilities through LetMeStore which automates storage, picking and packing to help businesses scale faster.”
In addition to CommercePay and LetMeStore, the Commerce.Asia’s group platform also includes SiteGiant, BizApp and Commerce.Asia Enterprise, among others.
Collectively, they serve more than eight million SMEs across seven ASEAN markets by offering a unified stack of services spanning omnichannel storefronts, social commerce tools, logistics management and payment integration.
This scale and inter-connectedness are what allows the Commerce.Asia Group to support clients at every stage of their digital journey – from micro-sellers to regional brands.
As online retailers continues to expand their share of the total retail market – now estimated between 10% and 15% – the group is positioning itself as the default digital growth partner for Malaysian businesses.
“The line between offline and online retail has blurred,” observed Kuna. “At Commerce.Asia, we are empowering brands bridge that divide by offering a unified ecosystem that connects physical retail operations with digital storefronts, payments and fulfilment so businesses can meet customers wherever they are.”
He added: “Our mission is to level that playing field so that any business – regardless of size – can plug into the digital economy and thrive seamlessly and effortlessly.” – June 23, 2025
