DAGANGHALAL.COM, the world’s largest halal-verified B2B (business-to-business) e-marketplace, is proud to announce its role as the official media partner for the Malaysia International Halal Showcase (MIHAS) 2025.
Organised annually by the Malaysia External Trade Development Corporation (MATRADE) under the Investment, Trade and Industry Ministry (MITI), MIHAS is Malaysia’s flagship halal exhibition and one of the most influential trade platforms in the global halal economy.
First rolled out in 2004, the annual showcase has become a key convergence point for halal buyers, suppliers and industry leaders from over 100 countries. This year’s edition is slated from Sept 17-20 at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur.
With the global halal industry projected to reach US$3.27 tril (RM13.76 tril) by 2028, MIHAS is certainly playing a pivotal role in driving growth, innovation and international collaboration across food, consumer goods, pharmaceuticals, finance and lifestyle sectors.
As MIHAS’ official media partner, DagangHalal will leverage its global B2B marketplace to promote the exhibition, strengthen visibility for exhibitors and facilitate international sourcing connections before, during and after the event.
Through its platform, DagangHalal connects verified halal buyers and suppliers worldwide, simplifying halal sourcing, compliance and payment solutions.
“MIHAS has always been a cornerstone of Malaysia’s halal leadership on the global stage,” asserted DagangHalal in a media statement.
“We are honoured to support MIHAS 2025 as its official media partner by providing exhibitors and buyers with greater digital reach and opportunities for year-round business matching.”
Enabling Japanese halal players
In addition to its MIHAS role, DagangHalal recently launched a strategic partnership with the Japan External Trade Organization (JETRO) to create the Japan Halal Export Pavilion on its platform.
This first national halal pavilion hosted on DagangHalal.com will enable Japanese halal-certified companies to directly showcase their products to halal-focused buyers in Southeast Asia which is home to 280 million Muslims and projected to reach 310 million by 2050.
With over 21.6 million Muslims itself, Malaysia acts as a vital entry point to this growing regional market.
DagangHalal’s collaboration with JETRO coupled with its partnership with MIHAS illustrates a broader strategy to support global halal trade.
By combining digital innovation, compliance expertise and trade promotion, DagangHalal is helping businesses from Japan and beyond access Southeast Asia’s 310 million Muslim consumers and Malaysia’s vibrant halal market.
Its current dual role – driving MIHAS’ international reach while powering initiatives such as the Japan Halal Export Pavilion – reflects DagangHalal’s mission to build a borderless halal ecosystem.
By bridging physical trade shows with digital platforms, DagangHalal ensures halal businesses gain maximum exposure, efficient sourcing and trusted compliance support.
“Whether it’s through MIHAS in Kuala Lumpur or JETRO’s Japan Pavilion on our platform, DagangHalal is dedicated to empowering halal businesses with the tools and networks they need to thrive globally,” the halal outfit added. – Sept 22, 2025
