IF you are a fan of the internationally-known The Sims game, you might want to check out SoCrwd, Malaysia’s first-of-its-kind application is a unique avatar based virtual world with fully customisable characters and endless possibilities in an environment built to mimic life in the real world.
The app, a brainchild of branding and executive-based marketing firm Adnology Labs and Malaysian indie game developer Magnus Games Studio, allows the gathering of a social crowd on a virtual platform created specially for public events to take place in a more creative manner.
“The creation of a virtual world application with endless possibilities for marketing efforts, campaigns and events without the worry of the current circumstances and violating SOPs, whilst benefiting brands and consumers. SoCrwd hopes to provide brands, businesses and talents the necessary tools to not only sustain, but to grow as well,” said Adnology Labs CEO Ken Chai.
Being a virtual platform that gamifies the consumer experience, it allows the users to engage in an environment that was built to facilitate a fun and seamless transition from the offline to the online world.
Some of the social features of the app can enable users to connect with each other users while going through their daily activities.
As for the business segment, SoCrwd can facilitate the users to visit car showrooms, bank branches, property galleries, concept stores, exhibitions, concerts, bazaars, events, conferences and many more.
SoCrwd also provide companies the ability to host marketing, branding and business activities while being able to network, exchange name cards and company profiles virtually.
Magnus Games Studio managing director DC Gan commented: “As both, a gamer and game developer, we were determined to design the platform with loads of fun elements injected into it to prevent it from being dull and boring.”
“We are not trying to create a temporary solution for events, but a complement to on-ground social events in the future as we move deeper into the digital age. We will continuously be working on developing the platform as we go to make sure that we provide new and improved features with every learning and discovery we come across,” Ken concluded. – May 24, 2021
