A brand new day

Laura Mercier

Being in the industry for more than two decades, Laura Mercier unveils a new logo along with its 2018 holiday collections.

Sporting a fresh new look, Laura Mercier keeps on evolving. Its new logo reflects the brand’s French heritage along with the spirit and energy of New York City.

In order to celebrate three important things: the founder’s roots, being a Shiseido conglomerate since 2016 and its New York spirit concurrently with the launch of a free-standing store in Pavilion Kuala Lumpur, the new logo plays an important role.

“When our founder Laura Mercier moved from Paris to New York in 1986, she brought along her effortless French artistry techniques. As a heritage brand, it is crucial we stay true to our DNA while innovating and evolving to expand our client base with a new generation of Laura Mercier advocates. This new store concept and logo will feel more modern and aspirational yet still accessible; they are the testaments of Laura’s stand in effortless artistry,” said Chery Wong, Deputy General Manager of Laura Mercier.
From its iconic Translucent Loose Setting Powder to makeup palettes of full size and mini collections to its luxurious bath and body range, the brand continues to invent great creations with this year’s holiday collection, City of Lights.

If you love a complete set filled with the brand’s iconic shades, the Master Class Holiday Illuminations Edition will help you to create effortless and endless looks. The elegant palette consists of 12 eye colours, three cheeks colours, two eye liners, one long wear crème eye pencil and two double-ended eye brushes that will transform your day look to night quickly.

While making your face glittery is important, taking care of your body is equally important. With Luxe Indulgences Almond Coconut Milk Luxe Body Collection, you will feel nourished and relaxed by the scents. The aroma of almond and coconut milk will make you feel warm and comforted with its blend of gourmande ingredients.

City of Lights collection is priced from RM140 to RM495 and available at Pavilion Kuala Lumpur, 1Utama, Sunway Pyramid, Plaza Gurney and Aeon Tebrau City. For more details, visit www.lauramercier.com.

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