Give your lips a twist of tropical hydration with Fresh new juicy Sugar Hydrating Lip Balm flavours! Following the success of or original sweet hydrating balms, our luscious new lineup includes Watermelon and limited-edition Blood Orange and Lime Mint.
What do they all have in common? Nonstop 24-hour moisture to send your pout to paradise.
Describing his inspiration for the new balms, fresh co-founder, Lev Glazman says the juicy Watermelon flavour “sparks a feeling of summer into your ife all year long – it’s such a summer fruit. Watermelon to me, always smells like sweet fresh water, so that’s what it’s all about.”
When it comes to the flavour behind tangy Blood Orange, “it’s a nice combination of citrus and sweetness. Within the variety of oranges, it has a deeper flavour. I wanted to bring that to the forefront,” said Lev.
When creating zesty Lime Mint, Lev explained, “I dreamt about combining lime and mint. I wanted the mint to be citrusy and fresh. The combination of those on your lips is very easy – and something that everyone can wear. Men and women can equally enjoy it. It’s a very energizing flavour.”
Infused with moisture-retaining sugar and an emollient oil blend – apricot kernel, black currant seed and grapeseed – the comforting formula of these balms works seamlessly to coat dry lips, softening and protecting against dehydration all day long. Apply throughout the day for a supple, plump-looking pout and a natural shine that leave lips dripping in hydration – it’s better than a vacation! 
