KUALA LUMPUR: Affin Bank Bhd (Affinbank) has notched an entry in the Malaysia Book of Records for developing the country’s first small and medium enterprises (SME) community development mobile app, SMEColony.
The certificate of recognition was presented to the bank’s group CEO Kamarul Ariffin Mohd Jamil by the Malaysia Book of Records’ general manager, Edward Sin.
In a statement today, Kamarul Ariffin said the SMEColony app was also recognised for Best SME Banking Initiative for Start-Ups (Malaysia) by International Finance Awards and Malaysia Technology Excellence Awards for Mobile Technology in Banking by Singapore Business Review last year.
“SMEColony is the first mobile application designed for the development of SMEs in Malaysia to fulfil the needs of developing SMEs.
“This initiative by the bank aims to build relationship with SMEs as well as create business synergy among SME players within a digital ecosystem,” he added.
SMEColony aims to enable SMEs, including start-ups, to use the digital platform and thus mobilise the growth of the SME community by providing access to business resources and solutions via a digital platform.
“SMEs can also benefit from the business matching opportunities available to about 50 strategic partners and increase brand visibility via the promotion of products and services in a digital market,” added Kamarul Ariffin. – Feb 13, 2020, Bernama
