AIRASIA announced today the consolidation of its media solutions under the AirAsia Media Group, which include adtech, content and media-related offerings .
AirAsia Media Group, the media arm of Malaysia’s low-cost airline, is a marketing solutions partner that integrates adtech and data with content and publishing channels, focused on travellers and pop-culture in Asean.
It (AirAsia Media) plays an integral role in the airline’s fully integrated travel and lifestyle ecosystem-building efforts.
The media group engages consumers at every touchpoint and provide targeted media solutions to brands, through its proprietary self-service ad tech platform or managed service by leveraging AirAsia’s extensive range of omnichannel media assets and rich first-party database.
AirAsia Media Group was formed in line with with AirAsia’s digital transformation strategy and to be the engine to power, distribute and unify AirAsia’s advertising assets across the group companies, creating a results-oriented proposition for its advertising partners, from online to in-flight, and from origin to destination.
The media group said the consolidation would also open more job opportunities in the areas of digital marketing and e-commerce, as well as sales team in the Philippines, Thailand and Indonesia.
AirAsia Media Group seeks to work with both agencies and brands, especially those targeting Asean travellers and pop culture.
Besides working with related companies such as Tune Hotels, Teleport and more, other clients include from various industries such as F&B, fashion and travel.
AirAsia Media Group chief executive officer Sumit Ramchandani said: “One of our unique strengths is our ability to connect with over 75 million users globally through 15 product lines in travel, e-commerce and lifestyle on a single data-driven platform.
“Tony Fernandes, our founder, always reminds us to never waste a crisis. This pandemic has forced us to leverage on the power of our own ecosystem instead of relying on paid marketing.”
Realising that the strength of AirAsia ecosystem extends beyond travel to also serve the e-commerce and lifestyle verticals, he said with extensive range of omnichannel media assets and rich first-party data, it made sense for the AirAsia Media Group to come up with a unique set of media solutions for marketers
“By unifying our media functions under a single group, we hope to better support marketers achieve their goals by providing quality data and increased conversion,” he added.
Sumit also highlighted that a slew of exciting new initiatives which combines fans, travel and talent were in the pipeline and urged clients to stay tune. Sept 11, 2020
