THE Cabinet has decided that all ministries must fine-tune their own strategic communications to ensure that information on every strategic decision made by the government is delivered to the people accurately and promptly, said Tan Sri Annuar Musa.
According to the Communications and Multimedia Minister, the ministries must also intensify their information delivery efforts to enable the people to understand the importance and rationale for every action taken by the Government.
“The Cabinet wants the ministries to ensure that the delivery of information to the people is improved and further enhanced as we know that the people out there want more information,” he told reporters after attending MenKOMM’s strategic communication engagement session with senior Government officials today (July 6).
“Some of the Government’s strategic decisions also need to be explained well to the people…we want to provide them with a greater understanding of what’s going on and the rationale for the Government’s actions.”
Annuar also said the implementation and planning of strategic communication of each ministry would be done more in a more integrated manner by breaking away from the culture of working in silos.
“It (strategic communication) will be done in a more integrated manner and in support of each other. For example, if an issue is seen to be under the purview of one particular ministry, in terms of Government communication, it should be handled jointly by several relevant ministries,” he remarked.
The Ketereh MP further noted that the Finance Ministry (MOF) had also helped channel a large allocation to enable every ministry to empower their strategic communications.
“The allocation used to be relatively small, but I think it has increased tenfold,” he added. – July 6, 2022
