Another industry group urges Putrajaya to consider impact of display ban on Malaysia’s vape biz

A NON-PROFIT advocacy group that supports Malaysian vape entrepreneurs and businesses is urging the Malaysian government to thoroughly review the impact of the product display ban which was introduced under the Control of Smoking Products for Public Health Act 2024 (Act 852) on the entire vape industry ecosystem.

In stating that this includes effects on the local economy and workforce. the Malaysian Vape Industry Advocacy (MVIA) has expressed concerned that the ban will not only affect individual business owners but also has a significant impact on the entire value chain, including Bumiputera entrepreneurs, industry workers and various business stakeholders.

“A product display ban will create a ripple effect that will reduce traders’ income and hinder the industry’s growth potential and job opportunities, particularly for the Bumiputera community who rely on this industry for their livelihood,” commented MVIA president Rizani Zakaria.

“The vape industry in Malaysia encompasses various sectors – from manufacturers and distributors to retailers.”

According to Rizani, a display ban in retail stores will burden retailers heavily as the required modifications will incur significant costs. This poses a considerable challenge, especially for small and medium enterprises (SMEs), many of which are Bumiputera-owned.

Rizani Zakaria

“This display ban regulation not only burdens traders but will also negatively impact the overall business ecosystem as many in the industry will face substantial financial pressure,” he projected.

On this note, MVIA urged the government to consider more comprehensive regulatory measures that strike a balance between protecting public health and maintaining the economic viability of this sector.

“We hope the government will review this regulation and consider its long-term effects on the vape industry ecosystem as well as its impact on those who depend on this industry for their livelihood,” Rizani pointed out.

Earlier, the Malaysian Vape Chamber of Commerce (MVCC) has lamented that while Act 852 is absolutely necessary to keep the vape industry on the right track. “it’s nevertheless too strict”.

Meanwhile, the Consumer Choice Centre (CCC) has raised concerns over whether the regulations enforced via Act 852 will effectively reduce smoking prevalence and warned of potential unintended consequences for consumer choice and market competition.

“While consumer safety is paramount, certain regulations such as the retail display ban may inadvertently drive consumers towards unregulated markets, thus limiting access to safer alternatives,” asserted CCC’s country associate for Malaysia Tarmizi Anuwar. –  Nov 15, 2024

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