As tourism sector recovers, retailers are coming up with more promotions

IN teaming up with the Ministry of Tourism and Culture on a recent tourism campaign, Shopee revealed data that shows the tourism industry is well on its way towards recovery since the movement control orders (MCOs) were eased up.

Relaunched after a two-month hiatus since its initial launching, the campaign saw an uptake of 22,000 transactions being made since the announcement on March 2 when the Government lifted the inter-district travel ban, downgrading major states like Selangor, Johor, Penang and Kuala Lumpur to conditional MCO (CMCO).

Ian Ho

Due to the pent-up travel demand became obvious as residents in Klang Valley, Penang, Sabah and Johor took the opportunity to go on staycations, contributing an average of 75% of overall demand for the campaign deals within their respective states.

“The robust demand shows that Malaysians want and need a break after prolonged stay-at-home measures. Although currently bolstered by the aid and incentives from the Government, this is a positive sign of recovery for the tourism industry,” Shopee regional managing director Ian Ho said.

Apart from staycations, it was also revealed that Malaysians have been thronging malls ever since CMCO, causing a number of shopping malls around the country to offer a slew of e-voucher packs for the public.

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