Assunta Hospital partners with Fujifilm Malaysia to raise cancer awareness

EARLY cancer screening is crucial for early detection, and Assunta Hospital is striving to drive the point home through its latest collaboration with Fujifilm by offering early detection and support those affected by cancer.

This collaborative effort, in conjunction with Pink October, is extended to 100 beneficiaries. Through this partnership, Fujifilm is sponsoring 100 women to undergo a 3D mammogram screening at Assunta Hospital, available until the end of the year.

The beneficiaries are those listed in its charitable arm, Assunta Integrated Social Services (ASSISS), with the value of the contribution estimated at RM18,800.

“In Malaysia, 48,639 new cancer cases were detected and 29,530 cases of death due to cancer were registered in 2020. This is expected to double by 2040,” said Assunta Hospital CEO Wilson Choo in a statement on Monday (Nov 6).

“Cancer screening is crucial for early detection, as it offers early detection, enhances survival rates, minimises the intensity of treatment, and improves the overall quality of life.

“This partnership marks a great stride towards our mission of providing accessible healthcare services to our community. We are grateful for Fujifilm’s support and look forward to making a positive difference in the lives of those we serve.”

(From left) Assunta Hospital CEO Wilson Choo with Dr Darshinia Ballasingam and Fujifilm managing director Kensuke Aragane.

Head of medical services-ASSISS Dr Darshinia Ballasingam also highlighted the efforts to reach out to underserved communities for mammogram screenings, pointing out that as access to healthcare resources can be limited in these communities, an early detection is often the key to saving lives.

“By focusing on underserved communities, we can make a significant impact in the fight against breast cancer, ensuring that every woman has the opportunity for potentially life-saving screenings,” she added.

Meanwhile, Fujifilm managing director Kensuke Aragane said Assunta Hospital’s contribution to the underprivileged communities through its charitable arm, ASSISS has made huge differences in the lives of many.

“The hospital’s role ensures access to life-saving mammogram screenings and also raises awareness of early screening,” he remarked.

The mammogram screenings commence in October and continues throughout the year. The collaboration highlights the importance of corporate social responsibility and the power of partnerships in advancing healthcare accessibility.

Under ASSISS, patients with a combined family income of less than RM2,500 per month can access ASSISS’ integrated healthcare services at no charge, which includes consultation, treatment, surgery, primary medical monitoring, health promotion, geriatric care, education, wound care, end-of-life care, and emotional support.

Since its inception, ASSISS has provided healing and comfort to thousands of impoverished patients, with over 39,000 people benefitting from their services to date.

Information on ASSISS is available at and Further inquiries can be made at +603 7931 3366 or [email protected]. – Nov 6, 2023

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