BRITISH American Tobacco (M) Bhd (BAT Malaysia) recently unveiled its flagship community farm garden called “Beyond Benih” in Tanjong Karang, Selangor to support vulnerable communities in growing their food using organic agriculture techniques.
To-date, two pilot gardens have been launched – in Tanjung Karang and Shah Alam – whereby both projects are aligned with Malaysia’s Urban Community Garden Policy. This project is part of BAT Malaysia’s commitment to sustainability and journey towards A Better Tomorrow.
“Our commitment to A Better Tomorrow is our guiding light. At the heart of this purpose is our drive for sustainability which is in the front and centre of everything we do.” commented BAT Malaysia’s finance director Anthony Yong following the launch.
“Through this project, we aim to empower vulnerable communities for shared prosperity and positive impact. We want to play a part in creating independent, prosperous and environmentally-friendly agricultural communities that can achieve food self-sufficiency across Malaysia.”
Throughout this project, BAT Malaysia has strived to support communities with resources and funding, knowledge transfer, and technical support via partnerships with the resident’s association and the Selangor Department of Agriculture.
“BAT Malaysia intends to transform the lives of over 165,000 beneficiaries by 2026 and we will continue to invest in this programme over the next few years as part of our commitment to give back to the communities we operate in,” added Yong.
Speaking following the launch of the Tanjung Karang community garden, Selangor state assemblyman for Permatang Rozana Zainal Abidin commended BAT Malaysia for its effort to introduce programmes such as “Beyond Benih” which not only supports vulnerable communities but also promotes community resilience.
“I hope programmes like these become a catalyst for expanding community garden programmes in the country,” she enthused.
BAT Malaysia has worked closely with multiple partners throughout various phases, including the Department of Agriculture and local authorities. The company also engaged with established resident associations to develop the garden infrastructure and planted selected vegetables that will be sold at subsidised prices to the communities.
“Moving forward, we remain committed towards driving a positive change across four key areas of focus comprising harm reduction, environment, social impact and governance and look forward to continue delivering a positive impact in these spaces,” enthused Yong.
“Together, we believe this will drive the company’s long-term business sustainability while creating shared value for consumers, society, employees and our shareholders.” – March 9, 2023
