BMW’s limited edition makes a bold entrance into 2021

THE automotive industry – especially the luxury car market segment – has always been competitive. This market is witnessing ‘winds of change’ as there’s a shift in consumers’ preferences vis-à-vis cutting-edge design, premium comfort and equipped with latest car technology.

A brand that stands out in the luxury line of cars, BMW Group Malaysia today introduced the New BMW 530i M Sport Dark Shadow Edition. Limited to only 36 units, the exclusive business sedan sees aesthetic athleticism and driving pleasure converge in a striking, sophisticated all-black finish.

“Embodying the spirit of standing out, the New BMW 530i M Sport Dark Shadow makes a bold entrance into 2021, distinguishing itself in a limited-edition dramatic all-black design,” BMW Group Malaysia managing director Harald Hoelzl pointed out.

“This will set the stage for an extraordinary start to a new year.”

Available exclusively in Carbon Black, the New BMW 530i M Sport Dark Shadow has been retrofitted with Shadow Line Part and M Performance Wheelset with TPMS for an all-black look and finishing.

Completing the look are black window finishers, 20-inch M Performance light alloy wheels in Double-spoke style 669 M Orbitgrey, and a high gloss black kidney grille.

“The BMW brand has always stood out from the rest – from the moment a purchase is made and throughout the entire Premium Ownership Experience, we want every owner to feel that each time they take the road in their BMW vehicle, an experience that distinguishes itself from any other awaits them,” Hoelzl added.

This new edition is priced at RM 382,800 (on the road, without insurance) and will be available exclusively on BMW Shop Online starting Jan 4 where customers can book the new variant of the world’s most successful business sedan at RM1,000. – Dec 29, 2020

Subscribe and get top news delivered to your Inbox everyday for FREE