Buying for a good cause

THE campus of Peninsula International School Australia (Malaysia Campus) was alive with the sound of music, laughter and merry-making as visitors arrived in droves for the ‘Caring Hearts, Changing Lives’ event.

A CSR event organised by HCK Capital Group (HCK) in aid of Yayasan Hiichiikok, the developer had pledged to match Ringgit for Ringgit sales made on the day with donations to the Home for underprivileged children.

The event featured musical performances by children from Yayasan Hiichiikok as well as numerous booths offering a variety of games to entertain the multitude of visitors.

HCK staff were joined by those from partner financial institutions and real estate agencies, allowing staff of these stakeholders to network as well as exercise their corporate social responsibility initiatives.

A number of the visitors had come specifically to view the Harvard Suites on site while others were visitors to the CSR event who took the opportunity to check out the properties on offer.

“Weekends tend to attract more visitors who come to check out the Harvard Suites,” said HCK director for Business Relations Properties Division Sean Ong.

“There is no reason why we can’t support a good cause through our sales and marketing channels.”

Ong also thanked students and parents from Peninsula International School Australia (Malaysia Campus) and Peninsula Private School for taking an active part in the day’s events. They, too, set up stalls selling foodstuffs to raise funds and showcased their talents with a dance performance.

Given the success of the ‘Caring Hearts, Changing Lives’ event, Ong said there will be more CSR events in the future where greater awareness can be created by leveraging on Peninsula International School Australia (Malaysia Campus) and Peninsula Private School as well as HCK’s property events.

Yayasan Hiichiikok is based in Taman Rainbow, Kuala Lumpur and aims to provide a safe and secure refuge for underprivileged children.

It also aims to provide education opportunities for these children to escape their impoverished circumstances. For more information, visit – July 8, 2023


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