DIGITAL has changed the world and the pandemic has accelerated digital transformation. Even the automotive industry is evolving and going digital to meet the needs of its digital consumers.
Despite the pandemic, auto retailers are facing heightened competition especially high-end car dealers. There has been a rise in demand for cars after the government offered sales tax relief for buyers (to spur the auto market) which resulted in an increase of 2.2% year on year in August in auto loans for passenger cars.
To remain competitive, BMW Malaysia Sdn Bhd launched two new online platforms – BMW Shop Online (virtual showroom experience) and BMW Engage – for its customers to “shop” from the comfort of their own homes.
BMW Engage by BMW Financial Services Malaysia is a fully-digitalised financing application platform that enables customers to tailor the financing of their BMW vehicle to their own needs – and to apply for financing pre-approval through a contactless process which is done online.
To further add-value, BMW Financial Services Malaysia today announced the service extension of the BMW Engage feature to the all-new BMW Premium Selection digital experience – in line with their commitment to digitalise touch points early last month.
The BMW Premium Selection digital experience offers a wide selection of pre-owned premium vehicles from the BMW portfolio.
From now on, prospective customers in the BMW Premium Selection range will be able to enjoy a seamless financing pre-approval process with the BMW Engage platform – including calculating monthly instalment, generating a quotation, submitting an application and obtaining pre-approval.
“When BMW Engage was introduced early this year, it was a reverberation of our commitment to our loyal customers to continue delivering the Premium Ownership Experience – no matter the distance,” managing director of BMW Group Financial Services Malaysia Tobias Eismann pointed out.
“The digital feature became a timely and necessary solution for customers during that period of physical divide at the height of the pandemic, and it continues to further enhance their purchasing journey.”
Meanwhile, BMW Group Financial Services Malaysia will contribute RM100 to the BMW Safety 360° subsidy programme on behalf of their customers for every contract funded through BMW Engage. This programme will end on Dec 31, 2020.
“We are also proud that through this, we are able to extend another avenue for customers to join us in our ongoing efforts to assist the B40 community in attaining the highest level of safety for their children while on the road, via the BMW Safety 360° subsidy programme,” Tobias added. – Dec 22, 2020
