CITI Malaysia has assured customers that its consumer business operations and offices will continue to operate as normal with the same dedication and passion to serve and support clients.
“We would like to convey to all credit card, bank account holders and our customers in investments and loans, that all our existing products and services will continue normally and there will be no change in our high level of service,” confirmed its consumer business manager Elaine Fan.
“All branches, ATMs, call centre and offices will continue to operate as they do today.”
As such, customers can continue to conduct transactions or service inquiries through the Citi Mobile App, Citibank Online and CitiPhone.
“This will remain the case until we notify customers of any changes in the future,” Fan added.
As part of its ongoing strategy refresh, Citigroup CEO Jane Fraser announced last week (April 15) that the banking group will focus its global consumer bank presence in Asia and EMEA (Europe, the Middle East and Africa) on global wealth centres, and as a result, will pursue an exit from its consumer franchises in 13 markets across two regions, including Malaysia.
Fan further highlighted that Citi’s consumer business in Malaysia has made significant progress over the past few years in its strategic pursuit of client excellence, leadership in wealth management, credit cards and digitalisation.
“We will serve our clients with the same care and dedication,” she pointed out. “We are immensely proud of our talented team of professionals and our outstanding customer base in Malaysia and are committed to finding the best possible outcome for them.”
The bank will provide further timely updates when it has details to share but would want to reassure its clients that its priority remains on serving their banking needs, according to Citi Malaysia CEO Usman Ahmed.
Citi which long history in Malaysia dated back to 1959 has a workforce of over 5,000 employees and has over the past 21 consecutive years been awarded the ‘AAA’ rating by RAM Rating Services Bhd.
Citi has always been a leader in transaction processing in Malaysia since setting up its Citi Solutions Centre, a world class global processing centre in Penang in 1993 with the establishment of a second centre in Kuala Lumpur in 2007.
These centres which are part of the global Citi Solutions Centres Network, have helped built scale and capacity for growth and establish world class processing standards. – April 21, 2021
