INSTEAD of bombarding viewers with tonnes of information, a co-working space provider found an ingenious way to get maximum coverage for its billboard ad.
Taking inspiration from the adage “hell hath no fury as a woman scorned”, the billboard screamed bloody vengeance on a cheating spouse.
The billboard wrote, “Hi Kevin Teoh Chee Sing, you lying, cheating, over-compensating loser. Caught you at Jerry Co-working Space in TTDI! All on video. Choose a windowless room next time. Don’t call me. My lawyers will call you. Your (soon-to-be) wife, Shin Yi.”
The billboard ‘message’ was first spotted on Monday (Dec 18) at Taman Tun Dr Ismail in Kuala Lumpur with plenty of netizens taking snapshots and posting it on their social media accounts, ensuring the clever advert for Jerry Co-working Space went viral.
Many netizens were quick to realise that it was a clever marketing ploy by Jerry Co-working Space though some fell hook, line and sinker for the tale of a vengeful wife.
Kudos to the advertiser for coming up with something less conventional. It certainly go tongues wagging and with it going viral will most certainly have made the investment in the billboard worthwhile. – Dec 21, 2023
Main pic credit: Sinar Harian