IN today’s sophisticated digital era, many youths view the world of content creation as an easy career path that promises wealth.
Armed with just a smartphone and internet access, anyone can upload videos, photos, or articles on social media platforms like TikTok, Instagram, and YouTube.
Observing the success of individuals earning substantial income through digital content, more and more young people are making drastic decisions to forgo their education solely to become full-time content creators.
However, such decisions are often made without a deep understanding of what quality content creation entails. Many are influenced by viral, often sensational content without realising that achieving long-term success in this field requires more than just popularity.
Quality digital content demands effort, consistency, creativity, and significant social responsibility. Hence, it is crucial for youths to understand that genuine content creation is not a shortcut to success.
Dropping out of education without a clear plan, driven by the desire to go viral, poses significant risks, especially for those without the skills or strategies to remain relevant in the digital world.
Local icons in digital content creation
Youths can draw inspiration from quality digital content creators who succeed not merely through virality but by producing content that educates, inspires, and remains relevant to their audience.
Simultaneously, the importance of education in establishing a strong foundation even in the fast-paced digital world. Exemplary content creators leverage their education and skills to achieve success through not just popularity but also the quality of their content.
A prime example is local icon Khairul Aming, whose education and achievements illustrate the role education plays in shaping high-quality, inspiring, and responsible digital content.
Khairul Aming is not just a digital content phenomenon but also a symbol of how an educated individual can elevate the nation’s reputation internationally through creative and impactful content.
The benefits of education for digital content creators
Education provides a competitive edge for producing better digital content due to knowledge mastery and skill development.
With such expertise, digital creators can employ effective communication techniques, delivering clear and engaging messages that help audiences better understand their content.
Additionally, formal education equips creators with technical skills such as video editing, graphic design, and quality writing, enabling them to produce more professional and engaging content.
Furthermore, education fosters critical and creative thinking, enabling creators to analyse diverse sources and perspectives. These skills allow them to view issues from multiple angles, producing deeper and more informative content.
Creative individuals can craft content that not only entertains but also provides value and meaning to their audience, such as educational, motivational, or inspirational content that positively impacts lives.
Education also instils social and ethical responsibility in content creators, equipping them to address important social issues like climate change, mental health, education, and gender empowerment.
By using their platforms to raise awareness and promote dialogue on such topics, they can contribute positively to society and promote good values.
Lastly, education opens up better career opportunities. It not only broadens creators’ knowledge and skills but also builds strong networks crucial for thriving in the competitive content creation industry.
An educated creator is often perceived as credible and authoritative, helping them establish a positive reputation and attract more followers.
By creating quality and meaningful content, they gain international recognition, bringing honour to themselves and the nation.
Conclusion
Education is the key to success in the world of digital content creation. Young people must understand that success relies not just on popularity but also on knowledge and skills.
Education enables content creators to produce quality work, enhance creativity, and address important social issues. This paves the way for better career opportunities and builds a solid reputation.
Balancing aspirations in the digital world with good education is essential for achieving success and making a positive societal impact. – Nov 28, 2024
Nur Shuhada Ya’acob is a lecturer at UNITEN Business School (UBS) in Universiti Tenaga Nasional (UNITEN).
The views expressed are solely of the author and do not necessarily reflect those of Focus Malaysia.
Main image: Sideqik
