KUALA LUMPUR: To assist businesses to mitigate the impact of the Movement Control Order (MCO) and the Covid-19 pandemic, the Malaysia Productivity Corporation (MPC) has adopted a variety of online platforms to support their productivity and business growth.
MPC deputy director-general Zahid Ismail said the shift towards digitisation is critical in light of the social and movement restrictions of the MCO, and to rise above the compounded challenges of the pandemic encompassing health, economy and social crises.
“Our aim is to bring productivity activities to every business that is connected to the internet,” he added in a statement today.
Among the various online platforms MPC are the United Public Consultation (UPC) portal to obtain public feedback on amendments to existing regulations and the drafting of new regulations; webinars on sectoral topics of interest featuring thought leaders and industry practitioners; one-to-one Business Virtual Advisory Clinics and Business Virtual Mentoring to support businesses in their rebuilding journey, due to the adverse impact of Covid-19.
As of this month, more than 10,000 users have registered on the UPC portal to provide feedback and recommendations on regulations. More than 100 webinars have been held, with over 30,000 participants.
More than 200 companies have applied online for the Business Virtual Advisory Clinics, which has recorded a satisfaction level of 93%. As for the Business Virtual Mentoring, about 50 entrepreneurs have participated.
In the pipeline for deployment in the near future is the Online Productivity Link Wage System (PLWS) certification programme which provides certifications for companies that practise productivity gain sharing with their employees. So far, about 80,000 companies have obtained the offline certification, and MPC expects more to do so once PLWS goes online.
A key move post-MCO is helping hard-hit businesses in the tourism sector to pivot their traditional business model to a new virtual tourism business model through the Tourism Productivity Nexus (TPN) Virtual Advisory Clinic (T-VAC).
TPN is one of the nine priority Productivity Nexus identified under the Malaysian Productivity Blueprint to enhance productivity and competitiveness.
TPN head Uzaidi Udanis said almost 150 companies directly related to tourism attended the T-VAC sessions over the past two weeks. T-VAC is a continuation of the TPN Knowledge Enhancement Series (TPN KEWS). TPN KEWS is a series of 18 webinars covering topics such as review of marketing strategy, coaching, financial management and government financial assistance packages.
“The response has been encouraging, and industry players have requested for these online sessions to continue even post-MCO,” he said.
As a result of the online engagements, tourism industry stakeholders reached a consensus that the pre-Covid-19 tourism model involving large tour groups would not survive through the pandemic. Expectations are for a shift towards smaller tourist arrivals, as people adapt their lifestyle to address public health concerns.
Uzaidi, who is also president of the Malaysian Tourism Council, said TPN has formulated the TPN 5R strategy to reset the tourism industry in Malaysia, carved out from TPN Virtual Summit held on April 7. The five key elements under TPN 5R are reinvent product, research target market, remodel marketing and promotion, ride on technology and recalibrate the industry.
A key outcome of the strategy was to pivot the traditional brick and mortar tourism model to virtual tourism. An innovative concept, virtual tourism offers real-time online experiences to tourists from the safety and comfort of their homes.
A pilot was conducted at the Piasau Nature Reserve in Miri, Sarawak, where a local tour guide took virtual tourists on a walkabout through the nature reserve, while sharing the local love story between Faridah and Jimmy in the product packaged as “Tragic Love of Faridah” at RM30 per person.
“The pilot was a hit, and we have gone on to pioneer 10 virtual tourism products which will be rolled out over the course of the next few weeks,” said Uzaidi.
He said the interactive nature of the walkabout, which enabled tourists to ask questions of their tour guide host as they would on a face-to-face encounter, made it a different experience from watching a YouTube video.
Among the virtual tourism experiences, branded as My Virtual Experience (MyVXp), in the pipeline are an online experience with the conservationist Laili Basir, and an exclusive session with the popular 1980s music band lead singer Fredo Flybaits.
According to Zahid, MPC plans to utilise the same approach to find innovative ways for businesses to pivot to the new normal of conducting business in a post-Covid-19 world, throughout all the nine Productivity Nexus.
“Despite the prevalent challenges, businesses have quickly adapted to the Covid-19 crisis to harvest the productivity benefits of online technologies which include reduced costs, as well as better time management,” he said.
He noted that now that the paradigm has shifted, businesses will further digitise their processes, products and services, to remain competitive in an economic landscape that has dramatically changed as a result of the Covid-19 pandemic. – May 27, 2020, Bernama
