DagangHalal.com joins forces with Tastefully, TikTok to launch Malaysia’s first halal food e-commerce expo

DAGANGHALAL.com, one of the world’s largest B2B (business to business) halal e-marketplaces, has ushered in a new chapter in the halal industry landscape by partnering seasoned F&B player Tastefully Malaysia Sdn Bhd and TikTok to roll out the inaugural Karnival DagangHalal Food Expo from Sept 29 to Oct 1 at the iconic IOI City Mall in Putrajaya.

Boasting its stature as Malaysia’s first omnichannel halal trade show, this innovative expo is anticipated to draw in a staggering 80,000 visitors.

“Our vision for the Karnival DagangHalal is clear; we aim to re-define the halal food industry experience,” commented DagangHalal.com’s CEO Sam Hwang Seak Wai.

In a strategic collaboration with TikTok Malaysia, the expo offers a streamlined on-boarding process for merchants. This partnership aims to drive local businesses into the digital age while adhering to the highest halal benchmarks.

Elite sellers from TikTok who represent the pinnacle of digital commerce success will grace the Karnival DagangHalal Food Expo with their presence. This includes distinguished TikTok luminaries like Mr Bentong Hafiz Oon and Bos Molly.

Attendees will have the exclusive opportunity to interact with these influencers face-to-face, thus gaining insights into their success stories and building meaningful connections during the event.

Set against the bustling IOI City Mall backdrop, the expo is itself a golden opportunity for brands to introduce their products to a wider audience.

Featured among the distinguished speakers for the event is the Department of Islamic Development Malaysia (JAKIM). Their participation is set to offer invaluable insights and foster enthusiasm for enterprises operating in the halal industry while enriching the dialogue surrounding the sector’s ethical, quality and safety standards.

The event is also a gateway for international collaborations, tapping into the US$3.27 tril global halal industry.

With 13 strategic outreach methods in place, the event promises wide exposure for brands and a vast audience engagement. Moreover, the carnival will provide numerous avenues for businesses to diversify their income and grow with a plethora of F&B activities waiting to be explored.

The food expo is one of the many initiatives organised by DagangHalal.com which is in line with the company’s vision to build the ecosystem for halal micro, small and medium enterprises (MSMEs) and women entrepreneurs to easily access global trade and funds.

“As part of our efforts to facilitate even broader global trade experiences for our users, we are actively expanding collaborations with more commercial distributors and retailers worldwide. This strategic direction ensures our subscribers have a wider reach and access to international markets,” added Hwang. – Sept 26, 2023

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