LEADING consumer data and analytics company Dattel Asia Group recently launched UPLIFT Malaysia, an initiative to empower 10,000 businesses with actionable insights through a RM50 mil data fund.
With the aim of helping individuals who have suffered job losses or closed businesses from the pandemic, Dattel Asia partnered with several powerhouses in the industry to ensure that businesses in Malaysia have the necessary access to accurate data. Doing so, companies will obtain up-to-date insights to pivot their businesses.
Additionally, applications for UPLIFT data fund are open to any individuals or companies, especially those interested in consumer-facing business such as retail, fashion, F&B, fitness, beauty, health or snacks.
Upon review, successful applicants will receive access to consumer data and training package worth RM5,000 and weekly updates on consumers’ COVID-19 sentiment and behaviours. – Nov 25, 2020
