HSBC became the first Islamic international bank in Malaysia to link a charity feature with its recycled plastic credit cards when it introduced the HSBC Amanah Environmental, Social and Governance (ESG) charity feature yesterday.
Partnering with social business Incitement, the initiative aims to create a dedicated digital platform for customers to support local charities and non-profit organisations.
For every charitable donation made by cardholders on their HSBC Amanah Credit Cards, HSBC will donate 1% of the charity spend to four selected local charities/ non-profit organisations, namely Global Environment Centre, Yayasan Chow Kit, Pintar Foundation and Pertiwi Soup Kitchen.
Each of the mentioned charities represent different pillars within the United Nations Sustainable Development Goals (SDG).
“We recognise that economic growth must also be sustainable if we are to achieve success in the long term. (Which is why) we have created a new innovative feature for our credit cards that will enable us to make a sustainable difference to our communities and the environment,” said HSBC Amanah CEO Oz Ahmed.
Additionally, HSBC Malaysia country head of wealth and personal banking Tara Latini explained that the charity platform that was created with Incitement offers a transparent donation process for customers and shows the progress of their chosen projects and beneficiaries. – Jan 16, 2021
