DOMESTIC Trade and Consumer Affairs (KPDNHEP) Secretary-General Datuk Seri Hasnol Zam Zam Ahmad graced the launch of Dr KO Dermaceutical’s fifth retail grand opening in Mid Valley Megamall as the brand works towards becoming the largest homegrown professional skincare chain in Southeast Asia.
Being a brand under the Malaysia Book of Records for “Largest Skin, Laser and Aesthetic Clinic in Malaysia”, Dr KO Skin Specialist has over 37 clinics across Malaysia and four more in Indonesia.
Its skincare products are widely recognized and proven effective in resolving acne, skin brightening, anti-aging, dry skin, and hyperpigmentation problems, among others.
With the launch of its new retail store in Mid Valley Megamall, Dr KO Dermaceutical has established its presence in a total of five malls, the others being located in Sunway Pyramid, Mid Valley Southkey (Johor Bahru), Pavilion Bukit Jalil, and Gurney Plaza (Penang).
Consumers can expect more retail outlets to be launched in all major malls nationwide beginning with Terengganu, Pahang, Sabah & Sarawak.
Dr KO Dermaceutical aspires to capture a significant market share within the skincare retailing business in the next five years, establishing a foothold in both Malaysia and Indonesia markets as the skincare of choice when it comes to problematic skin conditions.
The retail brand will go on to establish 15 outlets in Malaysia within the next five years, and progressively expand throughout Southeast Asia beginning with Indonesia and Vietnam.
The company’s stock-keeping unit (SKU) is currently at 53 and will continue to grow to an additional 50% in the next five years.
“As a notable homegrown skincare and skin specialist brand in Malaysia, the broadening of the brand is setting Malaysia as one of the ideal destinations for skin health,” said Hasnol Zam Zam.
“With its already established presence and recognition in the local market, we believe that the brand is capable of attaining success in its expansion throughout the nation and in Southeast Asia.”
Meanwhile, DR KO Dermaceutical founder and CEO Datuk Ko Chung Beng stressed the importance of maintaining dermatological health especially when the COVID-19 pandemic has brought added stress as well as mask acne from the constant use of face masks.
“We are delighted to be able to aid those struggling with issues of the skin by broadening our reach during the pandemic,” he added. – Dec 30, 2021
Photo credit: Junipers Journal
