DSR Taiko Bhd (DSR), Malaysia’s first integrated durian specialist, is embarking on its international expansion by bringing its home-grown Musang King durian specialties to the global stage, starting with 15 countries in early 2022.
Going under the D.MasKing brand, DSR will distribute its in-house developed durian specialties to countries including China, United Arab Emirates (UAE), Indonesia, Singapore and South Africa through its Daily Fresh outlets.
This long-term strategic plan was highlighted during the launching of D.Masking’s second flagship store in Lot 10, Bukit Bintang today.
DSR is a fully integrated orchard-to-market durian player with extensive knowledge in the upstream orchard management.
The company’s dynamic capabilities are the testament of its strategic alliance with Daily Fresh’s know-how in product development, state-of-the-art facilities as well as its wide distribution networks which enables them to grow their business to the next level.
“Thus far, the durian industry has mostly exported durian fruits. DSR is now taking it a step further to enhance fresh durians’ added value by developing unique specialty products,” DSR Taiko’s CEO Datuk Ng Lian Poh pointed out.
“With the support of the Malaysian Investment Development Authority (MIDA), we are aggressively undertaking research and development (R&D) and opening up new overseas markets via Daily Fresh’s existing outlets to entice global palates. This would help us tap into the potential of the immense downstream durian products market.”
In addition to MIDA, DSR Taiko is also in partnership with SIRIM Tech Venture to develop a holistic orchards-to-consumer (O2C) business solutions to develop inaugural industry standards for Musang King durian as well as Musang King Integrated Tracking Systems (MKITS) to enhance product traceability.
“This is in line with our motto where ‘Origin Matters’ and is a perfect public and private partnership to raise the standards of the durian plantation industry to authenticate the Malaysian-made king of fruits,” envisages Ng.
DSR’s new store would offer specialty durian products such as durian pizza, durian truffle popcorn, Musang King gelato as well as Musang King gelato filled confectionery in croissants, puffs, waffles and tarts.
To further enhance its global appeal, the company will also participate in the World Expo 2020 which is tentatively scheduled to be held in Dubai in February 2022 to showcase its downstream durian products internationally.
DSR also aims to increase its reach to more than 300 Daily Fresh outlets nationwide in 2022. – Dec 22, 2021
