New Rules singer Dua Lipa is welcomed by the YSL Beauté as the ambassador for its new feminine fragrance with an exhilarating campaign starting September 2019.
The winner of two Grammy and three Brit awards is making her New Rules single an anthem for female empowerment. The tune has gained over a billion views on YouTube, making her the youngest female artist to hit the target and perfects her for the role of ambassador.
“I connect so much with the campaign because of its fearlessness. I stand for the importance of being confident, of not compromising on ho you are, what you do and what you believe in, of always being proud of the things you do, and I feel that goes down very well with the same philosophy behind Yves Saint Laurent’s new fragrance,” said Dua Lipa.
The London-born singer is powerful and hyper-feminine. She embodies today’s liberated, no compromise, write-your-own rules YSL woman, with her fierce of freedom and sensuality, expressing the fiery legacy of Yves Saint Laurent.
The fashion icon revealed on her Instagram account that the French fragrance house granted her a small role for the new feminine fragrance: “Thank you to the incredible @yslbeauty team for making me feel so at home, for allowing me to play a small role in helping choose the final scent and for making my dreams come true on working with a brand I love so much.”
