EBN launches M’sia’s e-sports city to boost industry growth

IN attempts to mark Malaysia as the go-to destination for international e-sports events, E-sports Business Network (EBN) launched the country’s first E-sports City, equipped with the latest technology and support systems to host e-sports tournaments, events and conventions.

Being Southeast Asia’s largest e-sports marketing group, EBN was formed through a merger between two leading e-sports companies in the region, namely Orange E-sports Café and The Gaming Company.

The RM4 mil full-service EBN E-sports City will be located on the top floor of Quill City Mall, sprawling 65,000 sq ft.

Currently, the EBN E-sports City comprise the EBN E-sports Arena, the Orange E-sports Club, a premium e-sports café, the new E-sports Business Network Headquarters and three fully equipped live broadcasting studios.

“Having been part of the fast growing e-sports industry for close to two decades, we believe it is opportune to expand our offering and introduce a fresh concept to the market for both brands and communities,” said EBN Group CEO Adrian Gaffor.

“While 2020 has been a test of resilience given the global chaos with the health pandemic, nonetheless, e-sports has experienced tremendous growth and accomplished outstanding milestones,” he added.

The EBN E-sports Arena is a 10,650 square feet column-free event hall with comprehensive production and broadcasting facilities to accommodate up to an audience of 1,000 and is ideal for brands seeking a holistic e-sports venue.

As for the Orange E-sports Club, it is built as a 360° e-sports community event and lifestyle experiential space across PC, mobile, and console to nurture a heightened e-sports experience for both casual gamers and professional e-sports players.

(from left) Ng, Gaffor and The Gaming Company production director Ian Tan

 

Gaffor also mentioned that the company will focus on strategic partnerships, in hopes to amplify the growth of the e-sports industry.

That being said, EBN subsidiary, The Gaming Company partnered with global game developer, Riot Games Southeast Asia for an exclusive license, specifically for Malaysia and Singapore.

Additionally, Gaffor also said that the Strategic Plan for E-sports Development (2020-2025) launched by the Ministry of Youth and Sports Malaysia will also serve as a blueprint for the development and growth of the country’s e-sports industry.

Meanwhile, EBN executive chairman Frank Ng revealed that the company is concurrently working on other local and regional initiatives, which will be announced in 2021, to position Malaysia as Southeast Asia’s most active and attractive centre for e-sports excellence. – Dec 12, 2020

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