BRUSSELS: EU antitrust regulators opened on Tuesday a four-month-long investigation into Alphabet unit Google’s US$2.1 bil (RM8.87 bil) bid for fitness tracker maker Fitbit, saying the deal would further entrench the company’s clout in the online advertising markets.
The European Commission said a pledge by Google not to use Fitbit’s data for advertising in a bid to address competition concerns was insufficient.
Google is seeking to take on market leader Apple and Samsung in the fitness-tracking and smart-watch markets via the deal. – Aug 4, 2020, Reuters
