VISITORS to Sarawak will be in for a treat with the recent announcement by the Sarawak Tourism Board (STB) of its upcoming plans with responsible tourism being the foundation of tourism activities next year.
The line-up for next year includes the expansion of the home-grown Sia Sitok Sarawak Brand by STB with more interesting travel packages added for visitors to have a 360-degree experience of Sarawak’s Culture, Adventure, Nature, Food and Festival (CANFF) elements.
Also in the list of upcoming activities, as per revealed by STB, is that there will be nine Sarawak Product Experience (SPE) excursions to discover the opening of new places to visitors.
“In 2022, we will continue our efforts to promote key campaigns such as the Sarawak-Malaysia My Second Home programme, various airline collaboration packages as well as our initiatives in responsible tourism and eco-tourism, so, stay tuned to a fruitful 2022!” STB’s CEO Sharzede Datu Salleh Askor pointed out.
“We will also continue to work closely with Divisional Tourism Task Group (DTTG), local communities and homestays for our outreach programmes to empower them and extend their skillsets by organising more workshops.”
Elsewhere, STB recently engaged and celebrated with 300 members of the media through its media appreciation nights throughout Kuching, Sibu and Miri.
The event was graced by Minister of Tourism, Arts and Culture of Sarawak Datuk Seri Abdul Karim Rahman Hamzah together with Chairman of Sarawak Tourism Board Dennis Ngau, Permanent Secretary of the Ministry of Tourism, Arts and Culture of Sarawak Hii Chang Kee and Deputy Chairman along with Sharzede and STB’s board of directors.
Throughout the media appreciation nights, members of the media enjoyed fun games and participated in lucky draws to take home attractive prizes.
Held annually, the media appreciation night aims to celebrate media members while thanking them for their efforts to increase visibility and awareness of Sarawak to the world. – Dec 24, 2021
Photo credit: Borneo Post
