Going farther: Naelofar expands digital reach
By FocusM |   |  Lifestyle

No stranger in the world of hijab, celebrity and entrepreneur Neelofa continues her efforts in empowering women by making yet another bold decision - to expand her digital presence. Unperturbed by the current crisis, she has decided to bring the much-loved modest wear brand Naelofar to Shopee, Malaysia’s no.1 e-commerce platform in a bid to stay true to her brand promise to ‘Go Far’.

Opening a store on Shopee is another milestone for Neelofa as she widens her digital footprint, following her global expansion into Singapore, Indonesia, Dubai, Germany, UK and the US.

Founder of Naelofar, Neelofa shared that its partnership with Shopee need not be confined to the local market as Shopee is present in six other countries, but will take things one step at a time.

The launch is also said to be timely as the entire retail industry is forced to shift its mindset and be agile enough to adapt to the changes brought about by the Covid-19 outbreak.

Neelofa said: “As business owners, we have two choices - a) wait and see or b) observe, recalibrate and react positively to our surroundings. We chose to do the latter by unlocking new opportunities and expanding our sales channels through our partnership with Shopee. There will be nothing that would stop Naelofar from upholding our promise to women as we strive to make a difference in their lives by empowering them and allowing them to feel confident in their own skin.”

“I remain steadfast and cautiously optimistic even as we continue to roll out various strategies and mitigation plans. Given the current situation and how consumers both young and young at heart are now shifting online for their retail needs, it is worthwhile for us to leverage Shopee’s traffic and user base to market our special Raya Collection nationwide. Ultimately, as a business owner, my interest is also to protect the welfare of my employees while we continue to evaluate the market for opportunities,” added Neelofa.

Neelofa showing off Sofis from Eid 2020 Collection

The Naelofar official store on Shopee features a series of well-designed and affordable headscarves to cater to every and any user’s preference. Shopee users can find its best-sellers on the store including Sport Stretch - Sport Hijab, Go Far Moda, Bell - Instant Shawl, Sofis - Printed Square, Lorea - Printed Square and Elle - Printed Square.

Additionally, fans will be thrilled to get their hands on the brand’s Raya Collection 2020, which consists of the floral inspired Raya Printed series (Elle, Sofis, Lorea) and Raya Solid series (Aisa, Bell, Delika) embellished with Swarovski.

With the launching of the Naelofar official store on Shopee, Neelofa joins a string of other celebrities on the Shopee Celebrity Squad. Launched in May 2018, Shopee Celebrity Squad serves as a platform for celebrities to promote and sell their specially-curated products to fans and Shopee users. To-date, it has attracted over 50 celebrities and counting, including Dato’ Sri Siti Nurhaliza, Nora Danish, Dato’ AC Mizal, Jane Chuck and Amy Search.

In conjunction with Naelofar's official store launch, on May 11 at 12pm, Neelofa will be greeting her fans on Shopee Live. Live-streamed from her home, she will bring viewers on a closet tour, provide a hijab tutorial, showcase her Eid Collection as well as answer questions from fans. Those tuning in stand a chance to enjoy limited-time offers.

The celebration continues with Naelofar’s Raya Sale from May 11 to May 22, 2020 where fans and Shopee users can claim vouchers from the store and enjoy 30% off with no minimum spend, capped at RM30. Check out Naelofar’s official store on Shopee.

“As I put myself and my brand out there be it with the store launch on Shopee or doing a live streaming session to allow my fans to get up close and personal with me, it is my hope that fans and employees know that I am invested in them. With Shopee, Naelofar has also rolled out some exciting deals and vouchers to provide more value and help consumers prepare for a meaningful Hari Raya. It may be slightly early, but I would also like to take this opportunity to wish everyone Salam Aidilfitri,” said Neelofa.

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