FBE VENTURES (FBEV) inked a new strategic partnership with Perbadanan Nasional Bhd (Pernas) to further catalyse the growth of Malaysia’s food and beverage (F&B) and franchise industry to help local brands tap into the eating-out industry.
By securing a strategic investment from Pernas, a company owned by the Ministry of Finance Incorporated (MOF Inc), the partnership aims to acquire, build and grow local F&B brands as well as address conventional expansion and growth issues, allowing them to expand internationally.
“While most F&B operators are passionare, they have limited expertise on brand monetisation and franchising in the case of international expansion. FBEV can help them optimise operational excellence, strengthen brand position and improve bottom line strategies,” said FBEV executive chairman Datuk Sri Subahan Kamal.
FBEV looks to work collaboratively with enterprising and innovative local F&B owners whilst acquiring a majority stake in their brands to institutionalise the operations and grow their brands organically through a franchising model as well as through FBEV’s own multi-brand virtual food hall and delivery kitchens.
The acquisition of local brands creates economic opportunities for both investors as well as business owners.
“We have seen countless Western F&B franchises grow in this part of the world but limited local F&B operators or brands able to grow regionally or globally. We want to allow promising business owners to grow rapidly and profitably.
“In addition to that, our fast-growing presence in the virtual food space will ensure a seamless expansion trajectory thereby effectively turning local favourites into globally recognised brands” said added FBEV executive director Manichel Subra.
FBE Ventures also aims to pioneer and disrupt the F&B industry through its virtual food halls and delivery kitchens – some of the very first in the nation. My Virtual Foodhall is the world’s first hybrid food hall and delivery kitchen with seven locations across the Klang Valley already operational and many more in the pipeline.
Each venue houses more than 20 F&B brands, providing customers with a seamless solution for ordering high-quality meals from reputable international and local restaurant brands. FBE Ventures intends to continue to expand on this concept, utilising it to scale acquired brands rapidly, cost-efficiently and at low risk.
Commenting on the franchising standpoint, Pernas CEO Mohd Hilaluddin Abd Shukor said, “FBE Ventures provides F&B business owners franchising opportunities in an accelerated manner by using minimal capital, global positioning through brand monetisation, improved efficiency and enhanced value by leveraging on FBEV’s vast international network. An opportunity not to be missed by F&B business owners”.
