FOCUSM and HCK Capital Group (HCK) has collaborated to organise their first annual Agency Achievement Appreciation (AAA) event to show appreciation to real estate agencies that have performed admirably throughout the COVID-19 pandemic.
Acknowledging that the property segment is a prime driver towards the nation’s economic recovery, the organisers felt it was an opportune moment to celebrate and honour the real estate agencies that have kept the wheels turning during difficult times.
“Our success is predicated upon your hard work. We recognise that without real estate agents’ efforts, we are just another property builder,” HCK executive chairman Tan Sri Clement Hii said during the event that was held at Hilton Kuala Lumpur on Wednesday (March 23).
“You are the difference that has helped us achieve our success thus far and transform us into a reputable and successful property developer.”
Hii went on to describe how the pandemic had come to provide many valuable lessons to the business community and that despite the challenging circumstances, it also presented new opportunities and gaps which the real estate agents can help fulfil and thus propel the Group to greater heights.
Meanwhile FocusM editor Cheah Chor Sooi hoped that highlighting the achievement of these top performing agencies during the pandemic would inspire others to do even better as the country transitions to the endemic phase of COVID-19.
“As an independent news portal, we organised this award ceremony to highlight the great work put in by real estate professionals without prejudice and bias. It is a fair and transparent process based on tangible key performance indicator (KPIs),” he remarked.
Positive outlook
Among the big winners of the night were Aliprop, The Great Haus, IOB, DND, Revoll and NexsGen real estate agencies which posted record sales for HCK properties.
Hii alluded to this when he said that agencies have been crucial in shaping HCK into a property developer with gross domestic value (GDV) of over RM7 bil in just seven short years.
Since its diversification into the property sector, HCK has successfully re-styled itself as the nation’s top creator of educities – integrated developments that have an education component as its anchor.
These include the Edusentral project in Setia Alam, the Edumetro development in the bustling and mature neighbourhood of Subang Jaya and the Edusphere development in Cyberjaya.
For the uninitiated, the Edumetro project boasts the prestigious Peninsula International School which offers the internationally-recognised Victorian Curriculum from Australia.
The Edumetro development in Subang Jaya has been significantly boosted by the presence of SEGi University and Colleges which has seen great uptake of its residential and commercial components.
Meanwhile, the Edusphere project recently saw the completion of the University of Cyberjaya campus to provide a constant stream of footfall to boost investor interest in the properties on offer.
Hii further acknowledged that in the first three months of 2022, HCK had already posted gross sales values of RM260 mil which he pointed out would not have been possible without the stupendous legwork carried out by real estate agencies.
“The hard work put in by real estate agencies has allowed HCK to overtake many more established property industry players in just seven years and we are very grateful for your efforts,” he told the winners.
Show of gratitude
The event organisers further surprised the 200-off specially-invited guests with a lucky draw which saw one lucky winner walking away with a grand prize of an Atelier Plus LoSo (lifestyle office small office) unit from the Edusentral project worth RM220,000.
Other prizes included cash ang pows sponsored by HCK and the promise of another property to be offered as a lucky draw prize to real estate agents who successfully close on the next 50 HCK properties.
The other big announcement of the night was the launch of the Titanium Roundtable programme, a rewards scheme designed to monetise, incentivise, reward and recognise top-performing real estate agencies and their agents.
The specially-designed website will offer a plethora of prizes and rewards to agents who successfully sell HCK properties ranging from fast food vouchers to bespoke timepieces and grand holiday packages worth up to RM1 mil.
The Titanium Roundtable membership is open to all agents who successfully sell a HCK property and they will be awarded tokens based on transaction values which they can then exchange for the prizes or rewards on the website.
The Titanium Roundtable programme will also offer car subsidies worth between RM100,000 and RM300,000 to agents who meet the targets.
“The AAA event and the launch of the Titanium Roundtable is how we forge successful partnerships with our agencies. It is our way of welcoming agents into HCK’s extended family,” Hii commented.
“It will help them achieve even greater things with the upcoming launches in Semenyih (the HijauanBroga development) and Damasara West (the e-Damansara project) as well as to drum up interest in the now-ready HCK Tower in Damansara Perdana.” – March 25, 2022
