GREAT Eastern Life Malaysia (GELM) launched Malaysia’s first-of-its-kind wealth accumulation plan, Great Multi-Gen Wealth that allows policyholders to save for the long term and pass them down to future generations, as well as change the life assured and designate an alternate policy owner and secondary life assured all in one plan.
“As the country’s largest and most established life insurer, putting our customers at the heart of all that we do has always been our priority. At GELM, we continuously innovate our insurance solutions to meet the changing needs of our customers,” said GELM CEO Datuk Koh Yaw Hui.
Koh pointed out that the wealth accumulation plan allows the family’s legacy to continue building wealth for every generation while ensuring the family’s future.
“We believe it is important for our customers to have the ability to safeguard their culture and keep the family in harmony with their loved ones to always be financially protected,” he added.
Moreover, in celebration of their 115th anniversary this year, GELM claimed that they will continue to inspire and partner with customers to help them achieve their personal goals and financial aspirations.
“We aspire to better understand customer expectations of their insurance partner, and specifically of Great Eastern as their insurer of choice.”
Furthermore, Great Multi-Gen Wealth is a limited-pay whole-life plan with investment boosters. It offers a choice of savings and coverage up to age 70, 80, or 90, with the flexibility to choose the premium payment terms of five, 10 or 20 years.
A long-term savings plan with a yearly investment booster of up to 60% of the basic annualised premium and a guaranteed maturity benefit of up to 1200% of the basic annualised premium. — May 19, 2023
