COMPANIES have every reason to make sure advertisement materials paint a favourable image for its product. After all, if they can’t even convince their clients, how will they compete in such a noisy market place?
And where advertising is concerned, people need to be really careful because a simple mistake or oversight will turn into a fiasco. Take for example a recent post on X that went viral due to a netizen pointing out a poster from Gigi Coffee.
Apparently, the fingers that held the cup of coffee had messy nails and @isusemasaviral surmised that this was unhygienic. Petty or sharp sighted, our dear readers can decide.
“Please @gigicoffeemy you can do better at your Pavilion KL outlet’s poster. That long nails with cuticles holding the cup aint giving and representing the brand well,” said @isusemasaviral.
Please @gigicoffeemy you can do better at your Pavilion KL outlet’s poster. That long nails with cuticles holding the cup aint giving and representing the brand well.
Not sure if issa vibe nowadays or yall just wanna keep is real. But yall can definitely do better. pic.twitter.com/AWNi0YHfsR— ISU SEMASA VIRAL (@isusemasaviral) January 2, 2026
The comment section was equally rich with comedy feedback, so let’s check them out.
“Whose hand is that in the photo, best to confess quickly,” said @zafranmustafa while @Rainism08 pointed out that such nails will prove useful to scratch any mainland Chinese customers who throw their coffee.
He was likely referring to the recent altercation between a ZUS Coffee employee and a customer. The comedy did not stop there. Netizen @zarul said the company should put a photo of a person smiling while showing his teeth.
“Then it will match with the name Gigi coffee. Or do you want to rename it to Kuku coffee?” he added. Also, @arepow2 alleged that this is a marketing strategy to subtly inform people that anyone can afford to buy Gigi coffee regardless of their nail status.
A helpful netizen also made alterations to the poster, likely through AI, to rectify the problem and here it is:
Several netizens could also be seen saying that it was petty to point out such a small mistake. A visit to the official Facebook page for Gigi Coffee revealed that the company has yet to make a statement regarding this post.
And when we are to contemplate the gravity of the situation, is it even necessary for Gigi Coffee to respond? —Jan 4, 2025
Main image: @isusemasaviral (X)
