GULA Prai, the iconic national flagship brand with 57 momentous years in sweetening lives of Malaysians (since 1964) has been ranked as the third in the Top 10 List of Most Chosen Fast-Moving Consumer Goods (FMCG) Brands of the Food and Beverage segment in Malaysia for the year 2020 after Nestle’s leading brands Maggi and Milo.
The recognition of the flagship brand of MSM Malaysia Holdings Bhd (MSM) – the top-tier producer of premium refined sugar – was validated by UK-based KANTAR, the world’s leading market data insights company, for the Asia Brand Footprint report.
According to the KANTAR report, Gula Prai has a penetration of 70.9% from the overall households in Malaysia in the food and beverages (F&B) segment. The report ranks the scorecard based on Consumer Reach Points (CRP) which measures the strength of the brand from the value of penetration, population and consumer choice.
“The brand recognition reflects Gula Prai as the most popular home-grown sugar product chosen by the consumers which translated into brand loyalty, underpinned by consistent delivery of premium quality and wide availability across the nation,” commented MSM group CEO Syed Feizal Syed Mohammad.
“We will strive even harder to thank consumers in bringing greater value and choices in the market as a quality sugar refiner.”
MSM oversees the entire process of production ranging from raw sugar sourcing, refining, sales and distribution with rigorous quality control, enhanced food science and supply, and demand analytics to provide the necessary assurance to its consumers, according to Syed Feizal.
MSM offers a great variety of premium sugar products that are marketed and sold in various packaging and grades to fulfil the domestic and export demand.
The capability of MSM to produce the International Commission for Uniform Methods of Sugar Analysis (ICUMSA) 45 specification of refined sugar has established a stronghold and preferable features for Gula Prai in the FMCG production industry.
Currently, MSM serves over 300 customers in the domestic market which include reputable industry players and wholesalers.
Among the highly demanded Gula Prai retail products include coarse grain, fine granulated as well as soft brown sugar which are well-known for its high quality.
Additionally, MSM also produces balance lifestyle options for consumers, including sweetener products the low-calorie sucralose, “Go½” and the sugar stevia mix “GoNatura” under the brand Premium Prai.
At the close of today’s trading, MSM was down 6 sen or 3.8% to RM1.52 with 12.36 million shares traded, thus valuing the company at RM1.07 bil. – Aug 18, 2021
