AFTER a year-and-a-half without a skipper, Fave – Southeast Asia’s smart payments app – has appointed Gary Yeoh as country manager in Malaysia to lend his experience in digital payment to the emerging Buy Now Pay Later (BNPL) industry.
The position of head honcho at Fave Malaysia was left vacant following the departure of former Astro radio CEO Datuk Jake Abdullah after a 15-month stint in August 2020 to assume the role of CEO at Pyjama Media Sdn Bhd.
During that period, Aik Phong Ng served as the managing director for both Fave Singapore and Fave Malaysia.
Prior to joining Fave Malaysia, Yeoh was a pioneer of the Berjaya Loyalty programme (Bcard), leading the business development for over six years while enabling the programme to grow to a base of 4.5 million card holders with over 100 merchants along with numerous awards won.
Yeoh moved from loyalty to payments in 2017 and was part of the founding team at Boost, a home-grown lifestyle e-wallet that aims to revolutionise the way consumers transact on a daily basis by combining lifestyle needs and cutting-edge digital technology to make transactions easier, faster and more secured for consumers.
During his five years at Boost, the eWallet grew to a base of over nine million users and 350,000 merchants, hence making Boost an essential everyday toolkit for users with convenient and meaningful solutions.
As Fave Malaysia’s country manager, Yeoh will oversee the day-to-day business operations while further developing the growth and market leadership in the country to accelerate the national adoption of a smarter digital payment method.
“I am thrilled to be part of the Fave team that is committed to offer customers savings and flexible payments through the array of the services while helping merchants grow,” Yeoh pointed out.
“As we are onboarding more and more merchants, Fave will be able to create a better spending environment for all consumers. We see BNPL growing to be crucial to personal finance and cash flow as it encourages spending with lesser financial restriction.”
He added: “At the same time, it increases the speed of economic recovery. With BNPL spearheading growth in the country, I believe it will replace traditional payment methods with its flexibility and convenience.” – Feb 3, 2022
