How MCO pushes vivo to become Malaysia’s Top 3 smartphone brand

WHILE the COVID-19 pandemic which culminated in the imposition of movement control order (MCO) has brought many businesses – both big and small – to their knees, vivo Malaysia saw a boom in its business.

It was during this period that the smartphone maker noted a spike in the number of units sold following a surge in demand from consumers looking for better performing devices to adapt to the new normal of working remotely.

“The transition from office to work-from-home culture created an opportunity for us to help improve the daily lives of consumers,” vivo Malaysia’s CEO Mike Xu told FocusM.

Xu was commenting on vivo’s ability to solidify its position among the top three smartphone vendors in Malaysia in 3Q 2020.

According to the latest Canalys report for the Asian market, vivo Malaysia is following closely on the ranks of its competitors (notably Samsunng, Oppo, Xiaomi and Huawei) by having recorded a 16% unit share and 11% annual growth in terms of mobile phone shipments in Malaysia.

In October, vivo launched the vivo “Be the Focus” V20 Series in Malaysia which comprised three smartphones with industry-leading Eye Autofocus technology.

The V20 SE, V20 and V20 Pro are available in Malaysia and priced at RM1,199, RM1,499 and RM1,899 respectively.

At a global level, vivo has solidified its position among the top five global smartphone vendors in 3Q 2020 with a steady 9.1% market share.

According to the most recent report from Canalys and International Data Corp (IDC), vivo’s mobile shipments remained in the top five with 31.8 million smartphone units with a 6% increase year-on-year.

vivo’s stronghold is the result of both its industry leading innovation and ability to offer a range of high-quality performance smartphones within low-to-mid range prices in Southeast Asia.

This achievement can be credited to vivo for placing the utmost importance on creating devices that are equipped with high-quality performance, user-friendly experience and the latest 5G technology.

On top of that, vivo’s forward-looking strategy contributed to the notable progress in the research and development of 5G technology.

“We understand that 5G is expected to be introduced in Malaysia soon (by 2023 according to the Malaysian Communications and Multimedia Commission),” enthused Xu.

“With a forward-looking strategy, we, will continue to focus on developing devices that support 5G technology and aim to provide Malaysians the opportunity to enjoy the benefits of 5G when the time comes.”

A clear indication of the brand’s commitment to improving 5G mobile phone experience can be found in the near 20 models of 5G smartphones developed by vivo in the past year. – Dec 14, 2020

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