ACE Market-listed technology financing (TechFin) and ICT solutions provider ICT Zone Asia Bhd has unveiled SewaJe (literally “Just Rent”), a flexible subscription and rent-to-own initiative under its Komputer Murah platform.
The initiative is designed to democratise technology access for students, freelancers, start-ups, micro, small and medium enterprises (MSMEs) as well as parents with children in primary and secondary schools.
The launch moves ICT Zone squarely into a rapidly growing domestic landscape. Malaysia’s refurbished electronics sector is projected to double to US$34.68 bil by 2031 from US$17.30 bil in 2025 or expanding at a compounded annual growth rate (CAGR) of 12.2%.
Concurrently, the refurbished IT device subscription trend continues to gain traction across Asia-Pacific as organisations and individuals increasingly shift from heavy capital expenditure (capex) to leaner operational expense (opex) and subscription-based technology access.
Within ICT Zone’s ecosystem, EzRental is positioned as the group’s refurbished IT device subscription solution.
SewaJe addresses structural capital barriers across four highly active economic segments. Out of more than 1.1 million MSMEs in Malaysia, roughly 77% remain stuck at a basic digitalisation level, citing upfront hardware costs as a primary obstacle.
Low-cost entry access
By offering Intel Core i5 laptops across three tiers – ranging from an entry-level option at a RM200 deposit and RM50 monthly fee to a premium tier at a RM400 deposit and RM90 monthly fee – SewaJe lowers the technology entry barrier to a fraction of traditional procurement costs.
Under SewaJe’s rent-to-own structure, users may select from available device tiers, return their devices in accordance with the applicable rental terms and receive deposit refunds subject to the return conditions or complete the 12-month rental period to take ownership of the device.
This operational elasticity directly matches the fluid requirements of Malaysia’s 3 million gig workers, 1.25 million higher education students, parents seeking affordable devices for school-going children and expanding the start-up ecosystem.
Strategically, the platform expands ICT Zone’s capabilities within the circular economy. Malaysia generated more than 55,000 tonnes of electronic waste in 2024 alone.
“SewaJe represents a natural, consumer-aligned expansion of our established TechFin ecosystem,” commented ICT Zone’s managing director and CEO Tommy Lim Kok Kwang.
“While our enterprise divisions continue to service large-scale institutions, government agencies and corporate clients through EzRental and DaaS 360, SewaJe opens a highly scalable pathway for MSMEs, start-ups, freelancers, students and families to benefit from the same structural capital efficiencies.”
By mitigating the financial burden of outright device purchases, ICT Zone is providing a friction-free entry point for MSMEs to digitalise and for individuals to participate in the digital economy, according to Lim.
“This model effectively replaces high upfront technology risks with low monthly operating overheads, allowing customers to deploy capital where it matters most to their growth,” he added.
The platform operates an automated on-boarding and payment sequence which is supported by mandated auto-debit arrangements to improve collection efficiency and mitigate credit default risk.
Moving forward, ICT Zone aims to aggressively deploy its unutilised technology inventories into this commercial pipeline by establishing a highly predictable, recurring monthly revenue layer that complements its long-term corporate asset portfolios.
At the close of today’s (June 3) market trading, ICT Zone was unchanged at 18 sen with 891,700 shares traded, thus valuing the company at RM143 mil. – June 3, 2026
