Infobip expands product offerings on Microsoft Azure

INFOBIP is now providing its full communications platforms-as-a-service offering on Microsoft Azure in order to extend its customer base globally, particularly in the finance, e-commerce and retail sectors.

The deployment allows Infobip to add its omnichannel capability to Microsoft’s platforms to benefit enterprises and business-to-business (B2B) customers seeking easy to scale customer engagement and customer service solutions.


As the company edges towards an IPO, Infobip is looking to use Microsoft’s ecosystem to access new business opportunities, share leads and differentiate its expertise to drive transformation.

“As the markets and ecosystem evolve, we increasingly see areas of ‘co-opetition’ where companies are partnering and competing,” said Infobip CEO Silvio Kutic.

“This collaboration is more than about creating a wider reseller network or reach a bigger client base or simply bigger clients, rather it’s also about providing a more open and integrated arena to power digital customer experience as we enter the hyper-connected era of 5G,” Kutic added.

Additionally, Infobip’s consultancy and technology partnership arm will also provide access to appropriate resources such as product documentation and training through its partner portal.

A self-service option will become available later in the year. It is anticipated that by 2023 a range of identity and Internet of Things (IoT)-based services will also be added to the portfolio.

The solutions range from simple plugin integration to ready-to-use end-to-end options speeding up time-to-value with as professional services and tech support as is needed. – March 17, 2021

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