JAPANESE developer and manufacturer of pure electric vehicle (EV) and electric bicycle, Toyoda Trike Inc has finalised its plans to market its carbon-neutral mobility solutions in Malaysia.
This follows a productive meeting with Prime Minister Datuk Seri Ismail Sabri Yaakob and Senior Minister of International Trade and Industry Datuk Seri Mohamad Azmin Ali in Japan.
Asia Development Capital Co Ltd (ADC), one of the major shareholders (36%) of Toyoda, was also present in the meeting. ADC is a listed entity on the Tokyo Stock Exchange with a market capitalisation of 9.4 bil yen (RM320 mil).
ADC together with the Toyoda family, the fourth generation of the founder of Toyota Motor Corporation – the largest automobile manufacturer in the world – own more than 80% of the company.
Toyoda’s CEO Toyoda Misako, the great-grand daughter of the Toyota Corp founder, together with ADC’s president and CEO Anselm Wong led the briefing to Azmin on Toyoda Trike’s innovation, competitive advantage and its unique value proposition.
“We are excited to roll out our solution in Malaysia following a compelling discussion with Azmin. It was a productive meeting which helps both ADC and Toyoda to understand how to expand our footprint in Malaysia and the Southeast Asia region,” Wong pointed out.
According to him, the group’s solution will focus on an efficient, sustainable and environmentally-friendly alternative to mobility and connectivity by emphasising on the last-mile delivery in urban areas.
“There are many potentials to deploy our electric bicycles and motorcycles which use the Synchro System. This will help enhance the safety feature of users and minimise the risks of accidents. The safety feature will encourage more users to use this solution,” explained Wong.
“This will also solve the last-mile connectivity problem to Malaysia’s existing public transportation. We are confident that we can help to expand the availability and easy access to mobility for all Malaysians.”
In order to accelerate the adoption of its solution, Toyoda plans to appoint Sand Nisko Capital Bhd, a Bursa Malaysia Main Market listed company, as its marketing arm to drive the adoption of this Solution.
“The convenience of having a car could deter adopting carbon-neutral mobility solutions that leverage on existing public transport infrastructure,” rationalised Wong. “However, with more education, understanding, knowledge and awareness of our carbon-neutral mobility solutions, I am confident that Malaysians will adopt this environmentally-friendly alternative to mobility.”
“This is why it is vital that we collaborate with a local partner that has a strong logistics, warehouse and marketing team in Malaysia. From our preliminary reviews, we are planning to appoint Sand Nisko to be our marketing arm once the details of our collaborations are finalised.”
Going forward, Toyoda is also looking to help Malaysia adopt similar battery swapping solutions at convenience stores to push for the usage of electric bikes in the country. Through the collaboration with a local partner and the Malaysia’s Government, Toyoda is ready to pave the way for more mobility solutions in the future. – May 31, 2022
