KFC Malaysia has given its walls a local touch this Merdeka season by extending a canvas to home-grown artists.
What began as a celebration of Malaysian moments has grown into a vibrant mural movement with 14 unique murals painted across selected KFC outlets nationwide this year.
From Penang to Sabah, each mural is rooted in one theme – KFC Cara Kita – which encapsulates the unique ways Malaysians enjoy KFC.
Though the designs vary by state, every artwork tells a story of family, culture, tradition or hope seen through the artist’s lens and local pride.
Some reflect nostalgic meals, others celebrate customs, street culture and food rituals with nods to regional dialects and landmarks.
KFC, Pizza Hut and Life are all brands under QSR Brands which continues to champion national unity by bringing Malaysians together through culture and creativity.
“For KFC, these murals are more than just paintings; they are stories that bring Malaysian pride to our outlets,” observed KFC Malaysia’s chief marketing officer Hanim Mazam.
“These vibrant artworks are a testament to the cherished moments Malaysians have celebrated with us over the years.”
Part of QSR Brands’ 2025 Merdeka Campaign, the initiative was unveiled at KFC Drive-Thru Shah Alam Seksyen 2 on Aug 25
The murals created by 11 talented Malaysian artists turn everyday KFC stores into colourful Malaysian spirit.
What makes this initiative powerful is the diversity of artists behind it. Chosen for their unique styles and local roots, the 11 artists, including Katun, Nas Suha, Bingka KL and Haw bring a blend of street art, cultural illustration and modern storytelling.
Besides the 14 murals, Malaysians can also own a piece of the art – a limited-edition KFC Cara Kita Touch ‘n Go Charm featuring artwork by Bingka, available exclusively on the KFC App at selected outlets.
The number of outlets itself is no coincidence. It represents the 14 states of Malaysia as well as the 14 stripes and points on the Jalur Gemilang, thus further strengthening the campaign’s tribute to Malaysia.
As proud beneficiaries of QSR Brands’ Sehati Feed to Educate programme, 500 pupils of SK Seberang Takir in Terengganu will enjoy KFC and Pizza Hut meals, receive care packs and join fun Merdeka activities.
The celebration extends to East Malaysia with SK Tabuan Ulu in Kuching joining the campaign, bringing the spirit of unity and patriotism to communities across the nation. – Sept 2, 2025
