LIFE Eternity Group Bhd (LEGB), Malaysia’s leader in integrated bereavement services, has unveiled an ambitious plan to raise RM40 mil for the development of Malaysia’s first six-star Life Eternity Memorial Hall in the Klang Valley.
This landmark project is set to revolutionise bereavement services in Malaysia by providing a modern and dignified experience for grieving families.
Strategically situated west of Klang and east of Petaling Jaya on a 1.5-acre site owned by LEGB, the memorial hall will is deemed to be easily accessible to Selangor’s growing population.
Designed to meet the needs of Malaysia’s increasingly open-minded market, the hall will cater especially to the state’s significant Chinese community.
“This RM40 mil initiative represents more than just a building project. It is a step toward setting new standards in bereavement services,” commented LEGB’s founder and chairman Melvin Loh Kok Man.
“With Selangor’s high population density, particularly within the Chinese community, there is a pressing need for a facility that combines tradition, modernity and comfort.”
Since its establishment in 2017, LEGB has been at the forefront of the bereavement industry, offering innovative pre-planning solutions through its flagship Life Eternity Card (LEC). With some 2,500 active subscribers and growing, LEGB has already gained recognition for its high-quality services.
Backed by a nationwide network of 80 agents, LEGB’s subscriber base spans across Malaysia. The addition of the six-star memorial hall will further solidify its position as the industry leader.
The new Life Eternity Memorial Hall is designed to provide a serene and luxurious environment that supports grieving families. The facility will feature elegant interiors, cutting-edge amenities and flexible spaces to honour loved ones according to their wishes and traditions.
“The memorial hall will not only provide a perfect final journey for the departed but also offer a welcoming and comfortable environment for families to host guests,” noted Loh.
The RM40 mil raised will be allocated entirely to the project’s design, construction and operations to ensure the facility meets world-class standards.
As LEGB approaches its 10th anniversary in 2026, this initiative highlights the company’s on-going commitment to innovation and excellence in bereavement services.
“This milestone reflects our unwavering mission to revolutionise and digitalise the bereavement industry in Malaysia,” enthused Loh. “We are deeply honoured by the trust our subscribers have placed in us and remain committed to delivering unparalleled service and innovation.”
More broadly, Life eternity’s six-star Life Eternity Memorial Hall is not just a facility – it represents a new benchmark for the bereavement industry in Malaysia and Asia while setting the stage for a future where dignity and modernity meet. – Nov 25, 2024
