A contemporary twist

Romyda_KL

With its latest collection, Romyda_KL continues to celebrate the female form of all shapes and sizes.

In the delicate hands of Romyda_KL, the age-old batik technique is given a fresh, contemporary twist – and for a worthy cause. This is one instance where style and substance go hand in hand.

Romyda_KL, a brand that combines the prowess of Cambodian designer Romyda Keith and Malaysian PR maven Selina Yeop Jr., is collaborating with the Piala Seri Endon.

“For the first time, the Piala Seri Endon is working with a local brand for a very exclusive collection, and we’re honoured that they chose Romyda_KL,” enthuses Selina.

The collection features one-of-a-kind pieces for men and women. All of its sales proceeds will go towards Yayasan Budi Penyayang.

According to Selina, fabrics used were batik designs of past winners of the prestigious batik design competition.

“The very distinct Romyda_KL identity is evident in this collection – cape styles sleeves, obi inspired waistlines, kimono sleeves and silhouette flattering cuts,” explains Selina.
Having successfully debuted at KL Fashion Week in 2016, the Romyda_KL has since garnered a growing number of loyal fans due to its signature body-con silhouettes, lightweight iron-free fabrics and delicate details.

The label embodies the best of East-meets-West, in its French couture-making craft with interesting Asian inflections in a way that is universally appealing. In this case, the timeless batik is infused with a fashion-forward joie de vovre.

With clothes that are made to wear regardless of age, shape or size, the brand celebrates the fact that women come in all manner of shapes and sizes.

“A Romyda_KL dress is one that must be tried on to appreciate the look and cut,” says Selina. “A lot of women tend to judge it when it’s on the hanger. Most of the time after I insist that they try it, they are won over by how good they look in the dress.”

She adds that the clothes are made for women who lead dynamic lifestyles, much like herself. “For instance, I have meetings in the morning, then I have to rush for a business luncheon followed by cocktail events and maybe a dinner date. There is no time to change! So, a Romyda_KL dress takes you from one occasion to another seamlessly … it is that versatile.”

Furthermore, its material and durability ensures that the dress doesn’t crease easily, hence no ironing required and best of all, no dry cleaning necessary.

From figure-hugging dresses that perfectly mold the female form to A-line dresses and jackets that stand out in any crowd, Romyda_KL’s designs are incredibly distinctive that they can be recognised simply with one look.

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