The arrival of the holy month of Ramadan brings with it a time of warmth, togetherness, reflection and connection – things that are increasingly precious in today’s uncertain world. To mark the occasion, Swarovski has curated a brilliant selection of styles that inspire women to express themselves and shine a light on the treasured bonds of friendship and love.
Lars Schmidt, Managing Director of Swarovski Southeast Asia and India, says, “Ramadan paves the way for togetherness and bonding, this is the blessed time of the year to connect to spiritual selves and to the loved ones. This year, we are inviting women to share a connection and celebrate the magic of friendship and eternal bonds through our jewelry selection. We hope to play a small role in adding sparkles and bring brilliant moments to every woman in this festival.”
Malaysia renowned actress, TV presenter and entrepreneur, Neelofa, fronts the campaign. Starring alongside is Neelofa’s own sister, Athisha Khan who has also established herself as a well-known social media influencer. The two sisters bring an impressive social media following close to 8 million followers.
In the campaign, the stylish duo not only showcase their unbreakable bond, but also how their childhood memories have become their own brilliant traditions from cherished years spent together during the Ramadan season. Swarovski invites women to #SharetheSparkle this Ramadan and to celebrate the magic of eternal bonds.
Highlighting the importance of family and friendship, Neelofa says, “Hari Raya is a special occasion where we celebrate togetherness and bonding with our family and loved ones. This year, I feel blessed and overjoyed to be part of Swarovski’s Ramadan Campaign once more, alongside my beloved sister, Athisha. Through this campaign, Swarovski tells a story showcasing modern glamour and sparks, complementing any outfit for this Ramadan. Swarovski reinforces this message with a brilliant collection to accompany this campaign”.
Jewelry Selection for the Ramadan Campaign
Ideal for wearing or gifting this Ramadan, each design carries the message of togetherness. Elegant, refined and easy-to-wear styles shine brightly, and they can be worn alone or layered together, enabling women to experiment with their look.
This Ramadan, the selection features 5 collections, in sparkling style.